TurnKey has a range of pre-built, pre-tested, documentated and integrated modules to assist marketing teams to work effectively to build traffic and ROI for your web site. These modules may be added to your web site quickly and efficiently. Faster implementation means faster benefits and faster ROI.

Mailing List Module
Newsletter Module
Tracker Module
TurnKey Add Manager Module

TurnKey and N4B puts you in control!

Mailing List Module
The Mailing List module allows you to manage and send e-mail to a list of members of your web site or from external sources such as a mailing list or a file from your CRM. Site members can also subscribe and unsubscribe to your lists through a page on your site - the list manages itself! If you have the profiling module, choose the recipients who are to receive your newsletter or email based on the profiling criteria you choose from the profiles of your members.

 
The Mailing List module supports basic merge fields, so mailings can be personalised with the members name or other pertinent information from their profile. The module also supports multipart/mime. This allows your mailing to contain text and HTML versions, so recipients will be able to view them irrespective of what e-mail program they are using.

Newsletter Module
What is the difference between a beautiful coloured and designed HTML e-mail and the text equivalent?

In a recent N4B.COM mail out the difference between a campaign response from a HTML e-mail and a text version was some 300%. This number will horrify some Internet purists but the fact is people respond more positively to things that look good. The TurnKey Newsletter module plugs in to the TurnKey Mail List Manager to allow site owners to build HTML and multi part mime e-mails through their web browser. The Mail List Manager allows you to send them and the Tracker Module lets you monitor the response.

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Tracker Module
Tracker is a response measuring tool for advertising campaigns, newsletters and affiliate sales schemes. By using special links in e-mails it is possible to track the people opening your e-mail, clicking on an advertisement, visiting a web page, or clicking on specific links and making sales in real time. If you have a specific action page, such as an order or contact form, it allows you to measure response rates and reader flow from the initial click.
 
Campaign analysis and profit and loss, conversion rates, affiliate commission calculations, all sorts of response information is available from the reporting engine.

 
This module has been used to measure response from mass mails, to verify figures web publishers provide to advertisers, to analyse sales from campaigns and to manage affiliate promotions. This is one of our favourite TurnKey modules as it is so much fun to watch a campaign happen in real time and to see the results of your hard work and planning.
 
Tracker Add-on: Also available for Tracker is the One-to-one personalisation engine. This add-on allows user level analysis of newsletter activity from 'send' to 'sale'.

Turnkey Ad Manager Module
This module allows the placement and management of advertising and creative within your site. Through an online administration tool, new banner ads, buttons and badges can be added/ assigned to any number of placements (dedicated areas on each page).  These can be scheduled to run in a number of ways. They can be placed as static clickable areas or as more dynamic banner areas, that run on time / date frequencies, page impression and click through rates campaign basis. Full reporting on campaign, time / date, frequency of page impressions and click-throughs is available within the administration tool.

Essentially, the Turnkey Ad Manager can effectively manage and report on your clients campaigns and provide your sales team with an effective tool for maximising campaign performance and extending advertising/sponsorship offering.

A cut down version is also available for smaller web sites.