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Tracker is a response measuring tool for advertising campaigns, newsletters and affiliate sales schemes. By using special links in e-mails it is possible to track the people opening your e-mail, clicking on an advertisement, visiting a web page, or clicking on specific links and making sales in real time. If you have a specific action page, such as an order or contact form, it allows you to measure response rates and reader flow from the initial click.
Campaign analysis and profit and loss, conversion rates, affiliate commission calculations, all sorts of response information is available from the reporting engine.
This module has been used to measure response from mass mails, to verify figures web publishers provide to advertisers, to analyse sales from campaigns and to manage affiliate promotions. This is one of our favourite TurnKey modules as it is so much fun to watch a campaign happen in real time and to see the results of your hard work and planning.
Tracker Add-on: Also available for Tracker is the One-to-one personalisation engine. This add-on allows user level analysis of newsletter activity from 'send' to 'sale'.
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