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Profiling Module

The TurnKey Marketing Modules work together for an integrated web marketing strategy.

Newsletter Module
Facilitates the production of HTML and Text only Newsletter to be sent from the Website using the Mailing Module or from a third party email programme.

Mailing Module
The Mailing Modules facilitates the sending of emails from within the TurnKey Application using email addresses provided by the Profiler Module from a delimited file.

Profiler
As a part of the registration process a site owner may build a profiling survey for users. The survey is built using the TurnKey tools and allows yes/no and multi select answers. This allows the site own to build a profile of the user’s interests. List can be created or the users’ interest to gain a snapshot of the total audience’s interest or to build lists for use by the Mailing Modules.

Registration / Extranet Module
Turnkey’s integrated user management and permissions system allows the site owner to provide access to site information based on the user’s profile. The gatekeeper for this process is the Registration module which allows the users to be allocated a unique log on and password as well as a password hint. This module allows the site owner to build a sophisticated web presence with a comprehensive personalisation engine.



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